360IMS is the all-in-one marketing ecosystem built exclusively for Independent Living, Assisted Living, and Memory Care communities, combining Fractional CMO strategy, professional media production, AI-powered lead handling, and conversion systems that turn inquiries into deposits.
Your community deserves full occupancy. The families who need you deserve to find you first.
It's not a care problem. It's a marketing infrastructure problem, and it's costing you hundreds of thousands in lost revenue every single year.
Every empty bed costs your community $4,000–$8,000+ per month in lost revenue. If you have 5 empty beds, that's $240,000–$480,000 per year walking out the door.
But here's what makes it worse: many of those families did find you. They visited your website. They called your number. They were interested.
They just didn't get the experience, the speed, the follow-up, the emotional connection they needed to choose YOU.
360IMS doesn't bolt on another tool. We replace the fragmented vendor chaos with a unified marketing ecosystem, strategy, media, technology, and AI, all aligned to one goal: Occupancy!
Fractional CMO oversight that provides executive-level marketing strategy, brand positioning, campaign planning, market analysis, and performance optimization — without the $200K+ salary. Every tactic feeds one objective: more qualified tours and higher occupancy.
Our in-house media arm, 808 Media Group, produces cinematic resident spotlights, family testimonials, staff features, virtual tours, podcast series, and lifestyle showcases that build the emotional trust families need to choose your community.
VoiceAI.360 ensures every call is answered instantly, 24/7. It qualifies prospects, captures critical data, schedules tours, transfers hot leads in real-time, conducts outbound follow-up, and re-engages cold leads. No opportunity is ever missed.
Most agencies give you marketing. 360IMS gives you Strategy + Media + Systems + AI + Follow-Up Infrastructure, all under one coordinated growth plan.
Your website isn't a brochure. It's your 24/7 sales team. We build senior living websites as lead-generation systems with clear family-focused messaging, simplified navigation for older demographics, and high-conversion tour request funnels that turn traffic into tours.
Combined with local SEO that puts you at the top when families search "Assisted Living near me," paid social campaigns targeting adult children decision-makers, and retargeting that keeps your community top-of-mind, every digital touchpoint is engineered for one outcome: Inquiries.
The #1 breakdown in senior living marketing isn't traffic. It's what happens after the phone rings. Communities miss calls, delay follow-up, lose leads to voicemail, and watch prospects go cold, not because they don't care, but because their sales teams are stretched impossibly thin.
VoiceAI.360 is your intelligent, 24/7 front-line assistant that guarantees every inquiry gets an immediate, professional response, day or night, weekday or weekend, holiday or not.
When a family calls about senior living and gets voicemail, they don't leave a message. They call the next community.
VoiceAI.360 doesn't replace your staff. It amplifies them.
Your sales directors get back to what they do best, building relationships, giving tours, and closing deposits, while VoiceAI handles the relentless inbound and outbound call volume.
Every day without a unified system is another day of lost move-ins.
Claim Your Free Strategy SessionSenior living decisions are among the most emotional purchases a family will ever make. Data sheets and floor plans don't create trust. Stories do.
360IMS leverages our in-house media arm, 808 Media Group, to produce cinematic, emotionally compelling content that shows families what life really looks like inside your community , the warmth, the laughter, the care, the dignity.
These aren't stock photo slideshows. These are professionally produced stories that make families think: "This is where Mom belongs."
Every piece of content is strategically repurposed across your website, social media, email campaigns, paid advertising, and tour presentations, maximizing ROI on every production.
A one-size-fits-all approach fails in senior living. We adapt every strategy to match the emotional reality and decision-making psychology of each care level.
Freedom. Community. Lifestyle.
Reassurance. Support. Trust.
Safety. Dignity. Compassion.
We don't just run campaigns. We build infrastructure. Here's the systematic process that transforms your marketing from fragmented to unstoppable.
We conduct a comprehensive assessment of your current marketing infrastructure, occupancy data, competitive landscape, digital presence, lead flow, and conversion bottlenecks. We identify exactly where leads are leaking and revenue is being lost. This isn't a surface-level review, it's a forensic examination of every touchpoint between a family's first search and your front door.
Your Fractional CMO develops a custom growth strategy aligned to your occupancy goals, market position, care levels, and competitive advantages. This includes brand positioning, messaging frameworks, channel strategy, content calendars, and KPI targets. Every tactic is mapped to a measurable outcome.
We deploy your complete digital ecosystem, conversion-optimized website, local SEO, paid advertising campaigns, social media strategy, email nurture sequences, VoiceAI.360 integration, CRM workflow setup, review generation systems, and tracking dashboards. Everything is built, tested, and launched as one coordinated system.
808 Media Group produces your professional content library, resident spotlights, family testimonials, staff features, virtual tours, community showcases, and ongoing social content. These assets are strategically deployed across every channel to build trust and emotional connection with prospective families.
Systems go live. VoiceAI.360 begins handling and qualifying leads 24/7. Campaigns drive traffic. Content builds trust. Your Fractional CMO monitors performance weekly, optimizes based on data, and scales what's working. Monthly reporting gives you complete visibility into inquiry volume, tour rates, cost per lead, and occupancy trajectory.
When strategy, media, systems, and AI work together under one plan, the results speak for themselves.
Real results from real communities who transformed their marketing infrastructure and occupancy rates.
360IMS isn't a general marketing agency that happens to take on senior living clients. We are purpose-built for this industry. We understand that families searching for senior care are navigating one of the most stressful, emotional decisions of their lives.
We understand the compliance landscape. The sensitivity required in Memory Care messaging. The difference between marketing to an active 72-year-old exploring Independent Living and an overwhelmed 48-year-old daughter researching Assisted Living for her father.
Every strategy, every piece of content, every automation, every AI conversation is designed with this understanding at its core. That's why our systems work, they're built on industry expertise, not generic marketing playbooks.
We understand the gravity of choosing a marketing partner for your community. Families are counting on you. Your ownership and leadership are counting on results. That's why we don't hide behind vanity metrics or long-term contracts that lock you in without accountability.
Here's our commitment: Within the first 90 days, you will see a measurable increase in qualified inquiry volume, response speed, and tour conversion activity, or we will restructure your entire strategy at no additional cost until we get it right.
We succeed when your beds are full. Period. Every KPI we track, every report we deliver, every optimization we make is tied directly to your occupancy goals, not impressions, not clicks, not vanity dashboards. Move-ins. Deposits. Occupancy.
That's not a marketing statistic, that's your revenue walking out the door while your competitors answer the phone faster, follow up more consistently, and tell better stories. The families who need your community are searching right now. The question is: will they find you first, and will you respond in time?
Stop losing move-ins to communities with worse care but better systems.
We've anticipated every question you might have. If you don't see yours below, bring it to your strategy session, we'll answer it in detail.
In 45-60 minutes, we'll diagnose your biggest marketing gaps, identify quick wins, and show you exactly how 360IMS can build the infrastructure to fill your beds faster, with less vendor chaos and more predictable results.
This isn't a sales pitch disguised as a consultation. It's a genuine strategic conversation led by senior living marketing experts who will give you actionable insights regardless of whether we work together.
* To maintain quality, we accept a limited number of new partners per quarter. Current availability: accepting consultations for Q3 2026.
Fill out the form below and a senior strategist will contact you within 24 hours.
🔥 Every empty bed costs you $4,000-$8,000+/month. Let's fix that.